Grace L. Coggio is a Ph.D. Candidate in Rhetoric and Scientific and Technical Communication and the recipient of the Medtronic IAP Research Fellowship.
Grace’s project explores the implementation of the Medtronic Advanced Publishing System (MAPS) among technical writers and translators in the Cardiac Rhythm Disease Management (CRDM) business unit of Medtronic. A state-of-the-art global content management system, MAPS brought significant change to document authoring, translation, and publication processes and took nearly six years to be fully implemented. While ongoing legacy documentation contributed to a delay in adoption for some of the users, Grace’s study explores other, less evident factors that may have impacted the implementation of the innovation. She applies the combined theoretical frameworks of Rogers’ Diffusion of Innovation theory and Engeström’s third generation Activity Theory to examine the influence of culture, communication, and organizational context on individual acceptance and use of MAPS during the transition period.
Thanks to the generous participation in the study of those involved in the transition to MAPS, this project has evolved into Grace’s dissertation project. With the majority of data analysis still ahead, Grace will present her preliminary findings, as well as an overview of the study, at the IAP Colloqium.